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BRAND DESIGN

Week-Air

Customer: Airline
Problem description, challenge, limitations, goal: The goal was to create a visual identity for a fictitious airline, starting from the logo, and then moving on to the various mock-ups. No particular difficulties were encountered, except in some moments in the development of the logo.
Role: work done with a classmate of mine where I played the role of graphic designer. I mainly dealt with the creation of the logo and some mock-ups. We started with a visual research, then outlined within a moodboard. Subsequently, we developed various logo proposals, between drafts and different versions with alternative colors and, after some hesitation, we finally chose the logo; Week-Air, In company in the clouds. After finishing with the design of the logo, we developed some mock-ups; I dealt with the design of the counter, the app, the app icon, the bag, sack and poster for the company. Overall, the whole project was very intriguing and the mock-up design part was very interesting. The work was finally shown with the related logos and mock-ups through a sort of presentation; the project received good acclaim regarding its realization.

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